Starbucks has changed its Logo a few times throughout the company's history. With the latest redesign, celebrating Starbucks 40 year anniversary, we get a logo stripped of the iconic brand name that, up until now, encircled the famous green mermaid. It is explained that the intention of this was to express that Starbucks has branched out considerably, and is now more than just a coffee shop. While I understand this rationality I think that by getting rid of the brand name, or more importantly the circle that once bordered the mermaid, we are left with a logo that looks somewhat incomplete. The article uses an image of a chronological series of Starbucks logos, starting with the very first, through to the present, and a projection of what it may look like in the future. I think that this is especially effective in showing the way logo style has changed with our culture. What started as a rather classy and detailed design has grown into something more streamlined, but ultimately colder.
15 Wonderfully Simple Logo Designs
This article emphasizes the effectiveness of a simple logo design, an opinion that I agree with whole heartedly. It provides the reader with 15 examples of simple yet memorable designs including the shell logo, the usa television network logo, the mitsubishi motors logo, and the apple logo among many others. What is undeniably true about all of these logos is that they are instantly recognizable, even from a passing glance. This is the most rewarding benefit of having a design that is simple. For comparisons sake take a look at a more complex logo design (link to image provided below) and notice how, even with something as well known and relatable as the olympics, it can suffer from over-complexity.
http://www.getbrandswag.com/wp-content/uploads/2009/07/2012logo_londonolympicsjpg1.jpeg
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