In this article, published by the NY Times, the reader can begin to understand just how critical a good product or logo design can be. It gives examples of multiple crimes against design, and how these shortcomings can have negative impacts. In particular, it examines poorly redesigned road signs in London. They have the potential to be dangerous because they distract the eye, thereby making it difficult to comprehend the sign as a whole in the limited amount of time one has to view it. In comparison, the original signs designed by Kinneir and Calvert, were simple yet brilliantly conceived with clarity and legibility in mind.
In my opinion a great design is something that should catch the eye immediately and invite intrigue. A poor design or "crime against design"however, should be just as easy to spot because it distracts the eye and is not visually pleasing.
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